Routes to Rootz (formally known as Hike MTL) came to us in need of a refresh and that’s what we delivered. Our team carefully curated the strategy for the updates covering programming, environmental pillar integration, new naming and tagline, and many other aspects so that the rest of our team could create the new visual identity. The branding included a fresh new logo and sublogo, new colour palette and font, and social media strategy all turnkey and ready for use and integration.