BLAXPO 2024
As the creative agency behind BLAXPO, we were given the task to create a blooming visual identity for the 2024 conference.
BLAXPO is a premier conference that celebrates and empowers Black talent across Canada. This event is designed to foster meaningful connections and opportunities among professionals, entrepreneurs, and students, as well as with progressive companies committed to diversity and equity.
With 2024’s theme referenced Nelson Mandela’s quote, “Equity in Bloom,” our team created a visual identity that we felt highlighted the vibrancy hidden in the text. By incorporating florals and greenery accents to every visual, we found a way to create a new brand identity for the 2024 conference while still staying true to the essence of BLAXPO’s branding.
We had the pleasure of casting everyday BLAXPO attendees for a promotional shoot in our studio, carefully curating every floral arrangement and booth in our event design, as well as managing the creative direction throughout all campaign aspects and copy for email marketing, print, and digital platforms. On the day of the event, our team captured genuine moments and footage of the magic of BLAXPO that was later edited for a recap video and future promotional content.
